What We Do

Short Awesome Sounding Answer: We are a full service mobile marketing firm who specializes in local domination and social integration, with a goal to create more foot traffic at your physical location and increase customer engagement, interaction, and buying frequency via targeted enhancements to local search listing and various forms of amazingly cool mobile and social marketing.

Long-Winded, but still cool answer:

The New World

The 21st Century has changed a lot for business owners like you and I. The marketing landscape has changed and what used to bring in new customers simply doesn’t anymore.

The internet is changing things so fast it’s hard to keep up. You know that the lifeblood of any business is new customers. But how do you meet them to tell them your story and solve their problems… The old ways just don’t work anymore.

That’s where we come in.

Here at nLightOnline, we are dedicated to helping transform your businesses marketing with easy and fascinating new technology that will connect with with the modern consumer in ways that will blow your mind and ultimately increase your profits.

The New Consumer

Today, the people who buy from you expect something different. In time’s past it was okay – even essential to have your company or brand represented on the TV, the radio, and in print (like newspapers and the yellow pages). If you weren’t in those places… you didn’t have any credibility or trust. And if you weren’t at least in the yellow pages… nobody would find you when they were looking for solutions to the problems that you help solve.

It’s much different today.

First, today’s consumers either don’t trust or don’t use the yellow pages the way they used to. Second, if they see you on TV or hear you on the radio, they are almost guaranteed to do at least one thing before they call you about your products or services.

Go To The Internet!

Today’s consumers expect that any brand or company worth trusting with their money will have a professional web presence and something us marketers call ‘Social Proof’.

In fact, recent statistics show that more than 80% of every purchasing decision made in nearly every industry across the world is preceded by an internet search in some form or fashion. That’s Big!

How Big is Big?

Really big! According to the Netcraft Web Server Survey, as of December 2009, there are around 233,848,493 websites (with billions of pages) available around the world wide web. And that number has been increasing by 21 thousand new sites every month.

According to InternetWorldStats.com, as of July 30th 2010, of the 6.8 billion people on the planet, fully 2 billion of them use the internet via a computer or laptop on a daily basis. That’s huge.

Then, to make matters even more interesting, of those 6.8 billion folks, 5.4 billion of them have mobile phones. That’s almost 3 times the market size of the whole internet!

In the US alone, there are more than 54 million smartphone users. By the end of 2012, it’s expected that internet connected mobile devices (such as the iPhone, iPad, iPod Touch, and Android, Blackberry, & Windows devices) will outnumber computers and laptops 2 to 1.

Reaching the new consumer is no longer as easy as putting an ad in the yellow pages and expecting to get business.

If you want to meet the new consumer and solve their problems with your products and services, it is absolutely vital that you integrate smart marketing with innovative technology so you can reach those consumers where they are.

And where is that? On the internet and on mobile devices. By this time in 2013, it will certainly be both at the same time for the overwhelming majority of consumers (read: everyone will be using a mobile device connected to the internet).

How We Can Help?

Let me tell you something about myself that you can probably relate to. I am absolutely passionate about what I do. I love marketing and I love technology. I wake up in the morning thinking about it and I dream about it at night. It’s been a passion of mine for years. It’s my business and my life.

I would be willing to bet that you are much the same way with your profession and business. It’s something you’re passionate about. Something you believe in. Something you love (most of the time anyway), and that’s the way it should be.

If you’re a doctor, you spend your time honing and perfecting your knowledge of the human body and the latest treatments to make your patients’ life better. If you do construction, then you likely keep abreast of the latest enhancements in tools, energy efficiency, and construction techniques so you can bring the coolest innovations and solutions to your clients. Am I right?

But you’re not a professional marketer and you probably don’t spend every waking moment learning about all the new technology that affects marketing. That’s what I do.

You see, I built nLightOnline so I could help you grow your business to untold heights using a fusion of smart marketing and innovative technology, thus allowing you to focus on your craft. We both get to do what we love.

So, what we do is quite simple really. We will sit down with you and go over your current marketing strategies and determine what is and isn’t working (as in what’s bringing in the dollars and what’s not).

Then, we will build your company a custom marketing plan that allows you to tap into new technology and connect with your past, current, and potential clients.

Then we will track the effectiveness of each phase of the marketing plan to see what’s increasing your bottom line and what’s not.

Finally, we will help you implement each and every strategy in the marketing plan. Whether that’s by managing and implementing each phase on your behalf in-house or by connecting you with trusted and reputable vendors who can implement for you.

We have a saying around here: “Never do what you can outsource, never outsource what you can automate”. We strive to make extensive use of technology to automate most, if not all, of the marketing ideas for your business. Further, if we don’t help you add to your bottom line, we aren’t doing our jobs right and you are free to leave anytime.

Let’s Get Started

So, when you are ready to revolutionize your business’ marketing and dramatically increase your bottom line, simply click the button below and let’s get together and talk marketing. Our first initial consultation is completely free and carries zero obligation. It does come with a warning though… if you spend an hour with us discussing the marketing possibilities you may not be able to sleep because of excitement… we can’t be held liable for any lost sleep. ☺